Modulario vs. HubSpot: marketing platform versus business operations system
HubSpot is world-class for inbound marketing, email automation and sales CRM. Modulario goes beyond sales — warehouse, invoicing, orders and custom processes in a single system, without per-user fees and with native EU compliance support.
Modulario vs. HubSpot
| Funkcia | Modulario | HubSpot |
|---|---|---|
| CRM — contacts, companies, deals | Native CRM module, fully configurable | One of the best CRM platforms on the market |
| Email marketing and automation | Native email client, notifications, events | World-class — sequences, workflows, scoring |
| Landing pages and forms | Forms via API integration | Native landing pages, pop-ups, chatbots |
| Warehouse and stock | Native WMS module | Not available — requires integration |
| Invoicing | Invoicing, quotes, fiscal POS / e-receipts, e-invoicing | HubSpot Payments (US only), Quotes without EU compliance |
| Local / EU compliance | Native, complete | None — US-based platform |
| Pricing model | Subscription by company size, all modules included | Per-user, tiered (Free, Starter, Pro, Enterprise) |
| Custom objects and fields | Full data schemas without restrictions | Custom Objects (Enterprise tier only) |
| Process automation | Events, conditions, approvals | Workflows — excellent for marketing and sales |
| Reporting and dashboards | Custom dashboards, charts, KPIs | Powerful reports, attribution reporting |
| Mobile application | Full-featured iOS and Android | Excellent HubSpot mobile app |
| EU data and GDPR | EU-only, European supplier, GDPR by design | GDPR support, but a US company |
Kedy zvoliť Modulario
- You need warehouse, invoicing and local compliance natively inside your CRM
- HubSpot's per-user costs are unsustainable as the team grows
- You want ERP processes — orders, manufacturing, HR — in the same system as CRM
- Data needs to remain in the EU with a European supplier
- Custom data structures without the constraints of HubSpot's schema are essential
Kedy zostať pri HubSpot
- Inbound marketing is the core of your strategy — email sequences, landing pages, forms
- You need advanced marketing automation with A/B testing and lead scoring
- The sales team is large and HubSpot Sales Hub is critical for their pipeline management
- The HubSpot integration ecosystem (Salesforce, Shopify, Stripe) is critical for your operations
Frequently asked questions
HubSpot CRM is free — why pay for Modulario?
HubSpot Free is a functional CRM but lacks automation, custom properties and reporting. Once a company outgrows the Free tier, Starter or Pro costs climb steeply — and warehouse, invoicing and local compliance are still missing.
Can we combine HubSpot and Modulario?
Yes, and it is a common setup. HubSpot for marketing automation and inbound campaigns; Modulario for CRM, invoicing and operations. Connected via REST API or HubSpot's native integration capabilities.
HubSpot Deals vs. Modulario CRM — which is better?
HubSpot Deals is functionally richer with better sales automation. Modulario CRM has the advantage of connecting directly to invoicing, warehouse and orders — one deal flows directly to an invoice and a warehouse issue.
How much will we save switching from HubSpot Pro to Modulario?
HubSpot Professional costs EUR 450–1,300 per month for a team. Modulario is significantly cheaper for the same team without a per-user model. Savings depend on team size and the features required.
HubSpot has thousands of integrations — isn't Modulario at a disadvantage?
HubSpot's App Marketplace has 1,500+ integrations. Modulario has an open REST API, which covers integrations via Zapier/Make with any tool. For CEE-relevant integrations (Pohoda, SuperFaktúra, e-receipts), native connectors are available.
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